A 6-second-runtime forces a certain purity of thought. Here's some nice ones I've worked on. I did this quick and dirty Social post on Star Wars Day ('May the 4th Be With You') from existing footage we had shot. It ended up being the most successful social media post in Ford Mustang's history with 13,000 Likes, 7,000 Shares and over 350,000 organic views on Facebook on just that one day. Plus 250 Retweets and 300 likes on Twitter. It was also one of the best performing pieces of content of any brand on that day.
To help make car technologies appeal to a young, social media-savvy audience we decided to use only 6 seconds. Working with legend Zach King and influencers from France, Spain, and the U.K. It has scored over 25 million views to date, tons of positive audience comments, and top ratings byTwitter Ads UK and Unruly. CW/AD/CD Peter Hvid