Produced for Amnesty International during the UEFA Euro Soccer Championship for Zurich-based boutique agency, Walker. The use of sex workers by football fans increases ten-fold during major tournaments. This campaign highlighted the dark reality of human trafficking and was designed to make fans think twice.
The film was shown at half-time in all stadiums throughout the tournament, as well as online and on TV. It picked up a trophy at the Epica Awards and honours at The One Show awards in the US. The rest of the campaign included print and an online stunt offering women for sale on ebay.
The music is by Jonny Greenwood of Radiohead, composed for the PT Anderson movie, There will be Blood. We asked Jonny and he very kindly allowed us to license the track for free.