The Ford Mustang arrived in Europe for the first time ever in 2015. The campaign I wrote and creative directed centred around an historic Pre-Order event that took place during the 2014 UEFA Champions League Final. We created a completely original online pop-up shop where the lucky few could pre-order one of the first 500 Mustangs bound for Europe but ONLY during the match itself: 500 Mustangs. 90 Minutes. 1 Chance.
The campaign got 500,000 likes on FaceBook. The spot clocked up 2.1 million YouTube views and was broadcast at half-time across 22 European markets. On the big night all 500 cars sold out within 28 seconds.