May the 4th Be With You. We did this quick and dirty Social post on Star Wars Day ('May the 4th'). It ended up being the most successful social media post in Ford Mustang's history with 13,000 Likes. 7,000 Shares and over 350,000 organic views on Facebook on just that one day. Plus 250 Retweets and 300 Favourites on Twitter. It was also one of the best performing pieces of content of any brand on that day. The Force was with us.