Latest News

 

As 2016 begins a new chapter starts as I leave London for the USA. I am looking forward to beginning work at Crispin Porter + Bogusky in Boulder, Colorado.

 

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December 2015 'Silver King' is one of Mexico's biggest wrestling stars. He gives an amazing performance in our new long-form film about the Ford Galaxy and its - wait for it - folding seats. Old technology, new story. Then, in a follow up to last year's Ford Mustang teaser film, we called upon the musical talents of Jimi Hendrix and his lesser-known classic If 6 was 9.

 

 

 

CW/AD Simon Bullett, Ross Callow

 

 

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November 2015 A break from Ford for the agency came in the form of charity Wrap Up London. Every year they collect unwanted winter coats for the homeless. No budget, no time. Just our kind of brief. In the end, using only social and PR, we managed to get Londoners to donate 22,500 coats in 72 hours with the help of band New Order and other local celebrities and sportsmen.

 

CW/AD Teagan Robinson & Marie Foster, J-G Meillaud / CD Roy Cohen

 

 

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October 2015 We used Vine to help make car technologies appeal to a young, social media-savvy audience. Working with US Vine legend Zach King and Viners from France, Spain, and the U.K, we wanted to show the benefits of, for example, seeing around corners, getting where you want to at the push of a button, and being ready for all weathers.

 

It's scored over 25 million loops to date, tons of positive audience comments, and top ratings byTwitter Ads UK and Unruly.

 

CD/CW/AD Pete Hvid

 

Latest Work

 

June 2015 Our new 'Man vs. Transit' online campaign is out. Global creativity site SHOTS named it Ad of the Week and it has been getting acclaim on various ad blogs including Davidreviews where it was awarded 5 Stars. Shot entirely 'for real' in London earlier this year. CW/AD/CD Peter Hvid

 

...and in other news Mustang campaign shortlisted at Cannes Lions 2015 and at the Effies. Watch the case study.

 
 
May 2015 May the 4th Be With You. We did this quick and dirty Social post on Star Wars Day ('May the 4th'). It ended up being the most successful social media post in Ford Mustang's history with 13,000 Likes. 7,000 Shares and over 350,000 organic views on Facebook on just that one day. Plus 250 Retweets and 300 Favourites on Twitter. It was also one of the best performing pieces of content of any brand on that day. The Force was with us.
 
 
May 2015 Ford's family car - the C-MAX - relaunched across Europe and the UK with this campaign which focussed on 'seeing the world through childrens' eyes'.
 
We led with a two-pronged attack: a TV spot with music courtesy of Disney's Jungle Book classic 'I Wanna Be Like You'. And a simultaneous Social Media campaign which invited parents to submit the 'white lies' they tell their kids to make them do what they want - via the hashtag #liesitellmykids. We shot some of the best ones. A funny way of showing how kids interpret the world and its rules. This kick-off film has got over 6 million views across the web.
 
The social media campaign has just been shortlisted for The Drum Social Buzz Awards, 2015
 
CW/AD Nick O'Brien, Paloma Reed (TV) / Alex Bower, Yonca Yilmaz (Social Media)
 
 
 
 
Summer 2014  The Ford Mustang is coming to Europe for the first time ever in 2015. The campaign I creative directed centred around an historic Pre-Order event that took place during the 2014 UEFA Champions League Final on 24th May. We created a completely original online pop-up shop where the lucky few could pre-order one of the first 500 Mustangs bound for Europe but ONLY during the match itself: 500 Mustangs. 90 Minutes. 1 Chance.
 
The campaign got 500,000 likes on FaceBook. The spot clocked up 2.1 million YouTube views and was broadcast at half-time across 22 European markets.
 
On the big night all 500 cars sold out within 28 seconds.
 
 
 
 
Online Pop-Up Shop Microsite and Social Media Campaign 
 
Over 2 million people visited the microsite and 10,000 put their names down to own a Mustang. 
 
 


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In the lead-up to the Pre-Order itself, our social media campaign centred around the message of what can be achieved in #90Minutes. We utilised a variety of celebrity advocates (including Lily Allen, Robin Van Persie, Luis Figo and Ed Westwick) to reach a bigger pool of consumers and drive them to our online Pop-Up store and microsite.
 
 

 
 
 
Real-Time Twitter Campaign
 
For the first time we also undertook a real-time Twitter social campaign as the actual Champions League Final was underway. It was all run live from a 'nerve-centre' where we live-tweeted our own commentary.
 
 
 
Online Media Campaign
 
As well as all this, we had a wide-reaching Online Media and Traditional Print Media campaign to support and drive to the Online Pop-Up shop and microsite.
 
 
Early 2014  Here are my latest projects as Creative Director. I’ve had an intense few months. A humble online film about an equally humble feature has ended up with 1.5 million hits on YouTube (okay, so it has Sumo wrestlers in it). And two other stories about fuel efficiency with a van and electric battery technology have produced some great work. The opportunities, as always, are often lurking in unlikely places. 
 
About to embark on the pre-launch tease phase of the iconic Ford Mustang as it comes to Europe for the first time ever. No pressure.
 
 
Credits: Sumo: AD Nina Wolke
             Noise: CW/AD Peter Hvid
             Farewell: CW John Kelley AD Jesper Varlens CW/AD Peter Hvid

 

 

Sept 2013 We've won the pitch for Addison Lee, London's biggest private cab company, beating two other agencies. I creative directed and wrote (some of) the campaign - including a new tag-line: 'Your Addison Lee Has Arrived' based on the language they were already using when they text you upon arrival of your car. The client didn't have much of a budget so we based the campaign on a clever piece of media planning: we figured out that they already had £12 million in media space - their fleet of 5,000 cars. In the end, we also persuaded them to buy poster, mobile and digital media in Tube stations. 

 

Here's a selection of the work.

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Sept 2012  With over 6 million YouTube views across Europe, this epic spot for the B-MAX has helped change perceptions with ‘Favourable Opinion’ of Ford leaping from 30% to over 70%. Casino Royale director Martin Campbell helmed the production in Barcelona. With the camera crew from Gladiator, the stunt crew from The Dark Knight Rises and Inception, plus music by 70s Prog Rock gods Hawkwind. See the whole story in the Behind the Scenes film above.

 

See coverage of it in the UK's biggest selling newspaper The Sun and in blog-site If it's Hip, it's Here.