Social Media campaign to help launch the Ford C-MAX family car which invited parents to submit the 'white lies' they tell their kids to make them do what they want - via the hashtag #liesitellmykids. We shot some of the best ones. A funny way of showing how kids interpret the world and its rules. This kick-off film has got over 6 million views across the web.
The social media campaign was shortlisted for The Drum Social Buzz Awards.
CW/AD Alex Bower, Yonca Yilmaz