Every year, charity 'Wrap Up London' collect unwanted winter coats for the homeless. No budget, no time. Just our kind of brief. In the end, using only social and PR, we managed to get Londoners to donate 22,500 coats in 72 hours with the help of band New Order and other local celebrities and sportsmen.
CW/AD Teagan Robinson & Marie Foster, J-G Meillaud