This teaser manifesto film reconnects Infiniti with the original meaning of its logo: the infinite road and the potential it conveys. It formed the first stage of a global rebrand for Infiniti led by me under the tagline ‘Empower the Drive’. Below are also some of our initial social posts, reinforcing the logo's meaning.
Infiniti Manifesto film: ECD/Writer Steve Clarke, Writer Joe Stevens, Art Dir. Nic Randall