The most important car in a decade for Infiniti – the Q60 Coupe. I chose star actor Kit Harington (Jon Snow of Game of Thrones) to spearhead this global campaign from CP+B. 

 

Shot in London, Los Angeles and Wales, the campaign was led by social content on YouTube and Facebook and with posts on Instagram. Kit also fronted this 30 sec TV spot that played globally during the Olympics.

 

The campaign also included influencer films starring uber-cool shoe designer Sophia Chang and Jay-Z’s engineer/producer Young Guru.

Infiniti Kit TV Spot: Steve Clarke, Tim Gillingham, Bo Deng / Dir. Antoine Bardou-Jacquet